When I decided I wanted to redo this VOpreneur logo this year, there was one thing I was certain of. I was working with a human. With the previous logo, I used an online design service and it was ok. But this time, I really wanted / needed to work through the process with a human.
That’s when I found Katie Sinkowski online. Working with her on the VOpreneur logo process was incredibly insightful and somewhat therapeutic for me. She helped me translate a jumble of ideas and concepts in my brain into a logo that told a better story of the VOpreneur brand.
In this episode, I walk through the logo design process with Katie. We talk design, color theory, psychology, trends, fonts and so much more.
If you’re in the market for a logo, or thinking of redoing the one you’ve got, this episode is going to be incredibly helpful for you.
CONNECT WITH KATIE SINKOWSKI
Katie Sinkowski Website – https://ksdesign.ca
Katie Sinkowski Facebook – ttps://www.facebook.com/katiesinkowskidesign
Katie Sinkowski on Instagram – https://www.instagram.com/katiesinkowskidesign
Marc Scott on Instagram – https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to “Uncle Roy” for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
00:00
Introduction to Logo Design
08:18 Thinking Deeper About the Design Process
13:07 The Importance of a Logo Speaking for Your Brand
18:24 The Psychology of Color in Logo Design
24:11 Client Involvement in the Design Process
28:46 The Value of Collaboration and Conversation in Graphic Design
31:30 The Role of Human Designers in the Age of AI
34:14 Design Considerations: Color, Fonts, and Consistency
36:38 Choosing the Right Graphic Designer
KEY TAKEAWAYS
✅ Designing a logo is a complex process with many layers required to tell the right story.
✅ Working with a human designer makes the logo design process easier and more enjoyable.
✅ Color plays a significant role in brand perception and should be chosen carefully.
✅ A logo should reflect the client’s brand and speak on their behalf when they’re not present.
✅ AI can be used as a tool in graphic design, but it cannot replace the expertise and creativity of a human designer.
✅ Considerations in design include color, consistency, and the use of print materials.
#graphicdesign #voiceacting #logodesign This post originally appeared on this site.
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