If you’re a voice actor who doesn’t love marketing, you’re in good company. The vast majority of VO’s would rather do just about anything else other than market themselves.
Don’t believe me, meet Caryn Clark. A voice actor who spent years fighting against the idea of self-marketing… until one day she didn’t.
The result? She started growing her business in entirely new ways. Opening the doors to new opportunities, new relationships, new clients and new bookings.
Listen to her story of how she went from fighting against marketing entirely, to now becoming an absolute ambassador of marketing!
CONNECT WITH CARYN CLARK
Caryn Clark Website – https://www.carynclark.com
Caryn Clark Facebook – https://www.facebook.com/thehipchickvoice
Caryn Clark on Instagram – https://www.instagram.com/thehipchickvoice
Caryn Clark on YouTube – https://www.youtube.com/user/hipchick239
Caryn Clark on LinkedIn – https://www.linkedin.com/in/thehipchickvoice
Marc Scott on Instagram – https://instagram.com/marcscott
RESOURCES FOR VOICE ACTORS
* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott
* For voice over services:
Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
Visit https://facebook.com/groups/vopreneur
EVERYDAY VOPRENEURS IN THIS EPISODE
* Thanks to “Uncle Roy” for production assistance!
Visit https://antlandproductions.com
* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com
* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min
KEY TAKEAWAYS
✅ Many voice actors are hesitant or resistant to marketing themselves.
✅ There is no one right way to market a voiceover business; different strategies work for different individuals.
✅ Building a voiceover business requires consistently keeping the pipeline full and adapting to changes in the industry.
✅ Social media, particularly LinkedIn, can be a powerful tool for voice actors to connect with potential clients.
✅ When creating social media posts, focus on providing value to your audience and addressing their needs.
✅ Continuous improvement and perseverance are key in marketing.
✅ Overcoming hesitancy and embracing marketing can lead to success in the VoiceOver industry.
✅ Targeting the right people with the right message is key to effective marketing.
✅ Building relationships through networking and personalized interactions can yield positive results.
✅ Using a CRM can help voice actors keep track of contacts and conversations.
✅ Marketing efforts should focus on providing value and solving problems for potential clients.
00:00 Introduction: Karen Clark’s Conversion Story
03:45 The Importance of Marketing for Voice Actors
09:06 Keeping the Pipeline Full
13:19 Permission to Market
18:15 Karen’s Passion for Marketing
19:13 Providing Value and Solving Problems
25:01 Discovering the Value of a Marketing Course
26:17 Using a CRM System for Communication
29:04 Targeting the Right Audience with the Right Message
31:33 Building Relationships and Making Connections through LinkedIn
39:39 Success Stories and the Value of Marketing This post originally appeared on this site.
