UGC (User Generated Content) is, for many voice actors, a misunderstood concept and also a potentially missed revenue stream for their business.
In this episode I speak with Kelley and Cam Buttrick, both of whom are running thriving UGC businesses and are more than willing to share the ins and outs of this opportunity.
To make it even more interesting and insightful, Kelley is offering her take as a Gex X and Cam shares her perspective as a Gen Z.
The end result, a fun and informative interview offering up plenty of actionable, practical tips and strategies for adding UGC into your list of services offered.
CONNECT WITH KELLEY BUTTRICK
🖱️ Kelley Buttrick Website – https://kbvoiceovers.com
🖱️ KB Creates Website – https://kbcreatescontent.com
🖱️ Kelley Buttrick on Instagram – https://instagram.com/kbvoiceovers
🖱️ Kelley Buttrick on Facebook – https://facebook.com/kelley.buttrick
CONNECT WITH CAM BUTTRICK
🖱️ Cam Buttrick on TikTok – https://www.tiktok.com/@goodtimesandfaketanlines
🖱️ Marc Scott on Instagram – https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube – https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* Voice Over Marketing Playbook
➡️ Visit https://voiceovermarketingplaybook.com
* The VOpreneur Guide to Testimonials
➡️ Visit https://vopreneur.com/testimonials
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Want VOpreneur Swag?
➡️ Visit https://teespring.com/stores/vopreneur
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
KEY TAKEAWAYS
✅ Authenticity is key in building trust with audiences.
✅ Understanding your audience is crucial for effective marketing.
✅ UGC offers new opportunities for voice actors.
✅ Generational perspectives influence marketing strategies.
✅ Finding UGC opportunities often involves pitching to brands directly.
✅ Networking and connections play a crucial role in securing UGC work.
✅ Pitches should clearly outline what you want and what you offer.
✅ Understanding the target audience is key in content creation.
✅ Rates for UGC can vary widely; negotiation is often necessary.
✅ Storytelling is central to effective UGC.
00:00 Introduction to Marketing Evolution
03:09 The KB for Jeep Campaign
06:01 The Impact of Social Media on Campaigns
08:46 Generational Perspectives on Marketing
12:00 User-Generated Content Explained
14:57 The Role of Authenticity in Marketing
17:52 Understanding Audience Engagement
21:07 Navigating UGC and Brand Collaborations
23:58 The Future of Voiceover and UGC
26:50 Conclusion and Final Thoughts
32:28 The Authenticity of User Generated Content
34:19 Finding Opportunities in UGC
38:08 The Evolution of UGC and Generational Perspectives
40:30 Pitches: A Generational Comparison
52:49 Navigating UGC and Branded Content
01:00:20 Understanding Rates and Negotiations in UGC
#voiceacting #ugc #marketing This post originally appeared on this site.
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